About Fairway Lincoln in Greenville, SC

Fairway Lincoln is a family owned and operated Lincoln dealership in Greenville, South Carolina since 1966... almost 60 years! We sell a variety of new Lincoln models, including the Lincoln NautilusLincoln AviatorLincoln Corsair, and the Lincoln Navigator

    In addition to new Lincoln vehicles, we sell a variety of certified pre-owned Lincolns and used vehicles. If you are looking for a particular vehicle that we do not have in stock at the moment, click here to fill out our Carfinder form. You will be promptly alerted when the vehicle you are searching for arrives. Ready for your test drive? Give us a call to schedule your test drive appointment now. 

    Your Lincoln will receive the highest quality care at Fairway Lincoln service departmentClick here to schedule your service online or by calling 864-242-5060. You can relax in our lounge with fresh coffee and snacks while our certified technicians and service advisers care for your Lincoln. Stay connected with complimentary wi-fi and private office space. To keep your day from being interrupted, we offer loaner vehicles and complimentary shuttle service. 

    The Fairway Lincoln parts department is your resource for high quality, genuine OEM accessories. With our comprehensive inventory, you will be able to fully customize your Lincoln. From bike carriers to cargo organizers, you can completely tailor your Lincoln. Click here to begin customizing your Lincoln now!

    Our Fairway Autobody Repair / Collision Center specializes in repairing Lincolns. From interior / exterior detailing, sheet metal / aluminum repair, paintless dent repair and more, we are here to get you and your Lincoln back on the road. Rest assured, your Lincoln is in the hands of our experienced team who always provide personal service. Click here to request your estimate now!

    Fairway Lincoln treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy meeting and exceeding those standards each and every time. Click here for directions to our dealership. We look forward to serving you!

    Our story began in 1961 when J.E. Horne acquired the old Dixie Ford Dealership and launched Horne Motor Company on Buncombe Street in downtown Greenville. Renowned for mentoring those entering the automobile industry in South Carolina, Mr. Horne was a respected figure in the field.

    In May 1966, Mr. Foster McKissick II took over Mr. Horne's stake, and the dealership was rebranded as Fairway Ford, Inc. The following year, the company expanded by purchasing an eight-and-a-half-acre tract on Laurens Road. By May 1967, Fairway Ford moved into a new, state-of-the-art facility that was widely regarded as one of the best in the area. This move spurred remarkable sales and growth, with Louis Williamson, a former employee of Mr. Horne, becoming president and playing a key role in the dealership's success.

    Tragedy struck on the evening of October 25, 1990, when Foster McKissick II died in a plane crash near Georgetown, South Carolina. At the time, his son, A. Foster McKissick III, was in executive control of Fairway Ford, Inc., and he continued as president following his father's passing.

    In July 2011, Fairway Ford expanded its offerings by adding the Lincoln franchise. To accommodate this new brand, the dealership underwent a service and showroom renovation.

    Today, Fairway Ford remains a third-generation family-owned business under the leadership of Foster McKissick IV, dedicated to its mission of providing exceptional sales and service to its customers.

Fairway's Company Values
Work-life balance - We strive to provide industry-defying, flexible scheduling that allows associates to spend quality time with their families and support their personal interests.
Integrity - Many will say this, but Fairway sincerely believes in the simple principle of doing what is right; not what is cheap, easy, and convenient.
Personal growth - Our Company will invest in our staff by continuously training to improve their skills, so their productivity, job satisfaction, and career prospects improve.
The Golden Rule - Fairway is committed to treating our employees, customers, and vendor partners just as we would like to be - with the utmost dignity, respect, and professionalism.
Community Involvement - For many decades we have proudly given back and support our local community with meaningful causes that make a lasting impact.

Why Buy From Fairway Lincoln

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

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We keep you going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

What our recent customers say

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  1. Fairway Lincoln

    2323 Laurens Road
    Greenville, SC 29607

    • Sales: 864-242-5060
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Get in Touch

  • Contact our Sales Department at: 864-242-5060
  • Monday9am-7pm
  • Tuesday9am-7pm
  • Wednesday9am-7pm
  • Thursday9am-7pm
  • Friday9am-7pm
  • Saturday9am-6pm
  • SundayClosed