Fairway Lincoln is a family owned and operated Lincoln dealership in Greenville, South Carolina since 1966...over 50 years!

We sell a variety of new 2022 Lincoln models, including the 2022 Lincoln Nautilus2022 Lincoln Aviator2021 Lincoln Aviator Grand Touring2022 Lincoln Corsair, and the 2022 Lincoln Navigator

In addition to new Lincoln vehicles, we sell a variety of certified pre-owned Lincolns and pre-owned vehicles.  If you are looking for a particular vehicle that we do not have in stock at the moment, click here to fill out our Carfinder form. You will be promptly alerted when the vehicle you are searching for arrives. Ready for your test drive? Click here to schedule your test drive appointment now. 

    Your Lincoln will receive the highest quality care at Fairway Lincoln service departmentClick here to schedule your service online or by calling 888-420-1906. You relax in our lounge with fresh coffee and snacks while our certified technicians and service advisers care for your Lincoln. Stay connected with complimentary wi-fi and private office space. To keep your day from being interrupted, we offer loaner vehicles and complimentary shuttle service. 

    Fairway Lincoln parts department is your resource for high quality, genuine OEM accessories. With our comprehensive inventory, you will be able to fully customize your Lincoln. From bike carriers to cargo organizers, you can completely tailor your Lincoln. Click here to begin customizing your Lincoln now!

    Our Fairway Autobody Repair / Collision Center specializes in repairing Lincolns. From interior / exterior detailing, sheet metal / aluminum repair, paintless dent repair and more, we are here to get you and your Lincoln back on the road. Rest assured, your Lincoln is in the hands of our expert and experienced team who always provide personal service. Click here to request your estimate now!

    Fairway Lincoln treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy meeting and exceeding those standards each and every time. Click here for directions to our dealership. We look forward to serving you!

Our Mission

    Our mission at Fairway is to be recognized as a leader in the industry, to treat all of our customers and employees with honesty, sincerity, and respect in a positive and timely manner, and to promote lifelong sales and service customers. 

Our History


    Our story began when J.E. Horne purchased the old Dixie Ford Dealership in 1961. He commenced the dealership's operation as Horne Motor Company on Buncombe Street in downtown Greenville. Mr. Horne was primarily remembered as a teacher of those entering the automobile business in South Carolina. 

    In May of 1966, Mr. Foster McKissick II purchased Mr. Horne's interest, and the company's name was changed to Fairway Ford, Inc. A year later, and eight-and-a-half acre tract of land was acquired on Laurens Road. In May 1967, Fairway moved into new facilities regarded by many as the best in the region. Outstanding sales resulted in phenomenal growth. Louis Williamson, one of Mr. Horne's employees, became president and helped lead, which ultimately contributed to Fairway's success.

    On the evening of October 25, 1990, tragedy struck when Foster McKissick, II, was killed in a plane crash near Georgetown, South Carolina. His son, A. Foster McKissick, III, had executive control of Fairway Ford, Inc, at the time of his father's death and continued as its president. 

    Fairway welcomed the Lincoln franchise to the family in July of 2011. The dealership completed a service and showroom remodel in order to welcome the brand.

    Today, Fairway continues as a third generation family dealership that is committed to carrying out its mission of promoting lifelong sales and service to customers.

What our recent customers say


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Fairway Lincoln

2323 Laurens Road
Directions Greenville, SC 29607

  • Sales: 864-242-5060
  • Service: 864-371-6707
  • Parts: 864-271-9877
  • Collision: 864-242-2887


  • Monday 9am-7pm
  • Tuesday 9am-7pm
  • Wednesday 9am-7pm
  • Thursday 9am-7pm
  • Friday 9am-7pm
  • Saturday 9am-6pm
  • Sunday Closed